Client case study / CardCureSG
Stronger search discovery.
19.5× recorded Google search clicks
23 to 449 clicks. 15 to 31 May versus 15 to 31 August 2026, 17 days each. Small baseline. Source: Google Search Console.
The challenge
Make specialist card care easier to discover, understand and enquire about. Connect that first search with a clear path to submission and order tracking.
What Effuse delivered
A website and clear service copy, supported by search and AI-discovery work. An AI-powered CRM supports lead handling, reminders, orders and payment workflows. The website, search setup and CRM were in place by July 2026, following the June engagement.
01 / Recorded search results
A small baseline.
A stronger search footprint.
23 → 449
From 180 in the earlier period
15 to 31 May 2026 versus 15 to 31 August 2026. 17 days each. CardCureSG Google Search Console. Domain: cardcure.sg. Worldwide, all devices, Web (text). Captured 26 September 2026.
View data table
| Item | Recorded value |
|---|---|
| 15 to 31 May | 23 |
| 15 to 31 August | 449 |
View data table
| Item | Recorded value |
|---|---|
| 15 to 31 May | 180 |
| 15 to 31 August | 10,702 |
Read the result in context.
Clicks and impressions increased after setup, from a small recorded baseline. Overall click-through rate declined from 12.8% to 4.2%, while average position across all queries moved from 6.6 to 6.4. These short, matched periods show recorded change, not proof that Effuse alone caused it. No revenue or lead-growth claim is made.
Three selected searches, closer to the front.
“pokemon card restoration singapore”
10.2 → 1.1
Average position
May → August15 → 19 query impressions
“card restoration singapore”
10.8 → 2.3
Average position
May → August9 → 58 query impressions
“card repair singapore”
6.1 → 1.5
Average position
May → August10 → 15 query impressions
Same 17-day periods as above. Lower average position is better. These selected queries have low impression counts; average position is not a guaranteed rank for every search.
02 / The work behind discovery
From finding the service
to following an order.
A focused service introduction and clear next steps connect the search visit with the card-care offer.
View live page ↗
The public intake interface organises the information needed to start a card-care request. No customer submission is shown.
View live page ↗
The empty order-tracking interface connects the website with the order journey. CRM functionality is confirmed scope, not measured automation performance.
View live page ↗Discovery beyond the main report.
Search checks on 26 September 2026 recorded first-listed appearances in three sampled Google AI Overviews and one unbranded ChatGPT search response. Sampled Google organic positions included first for cleaning and restoration queries, and second for a “best restoration” query. These are dated observations, not permanent rankings or an all-platform performance measure.
Source evidence / 26 September 2026
Look closer.
Inspect the source screenshots behind the results. Captures are cropped to the relevant content, with the original numbers and context retained.
Search Console: matched 17-day comparison
Captured 26 September 2026. 15 to 31 May compared with 15 to 31 August 2026. Search Console abbreviates 10,702 impressions as 10.7K. The source chart overlays days within each period; it is not a continuous May-to-August growth curve.
Open full-size screenshot ↗Search Console: query report
Cropped source report with query-level clicks and impressions. The three selected average-position comparisons are transcribed from the saved report. Low query volumes should be considered alongside position changes.
Open full-size screenshot ↗Google AI-feature impressions: August
Separate beta report, 1 to 31 August 2026. Exact saved value: 2,964, displayed as 2.96K. The source also shows zero for May; historical coverage is unverified, so no growth comparison is claimed.
Open full-size screenshot ↗Your next move